PENHALIGON"S POWER WALL

Module:

Elements of Visual Display

Year:

2023

For this module, I was tasked to create a power wall for an existing brand. The brand that I chose was Penhaligon's which is known for their interesting fragrance concepts. I had to come up with 6 variations and choose 1 to create a live scale version.

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MARKET RESEARCH

Before I started on the boards, I had to research about the brand and see the different products and ways of displaying their products to produce something that would align with the brand.

From visiting their locations and looking at the walls, I found that in Singapore, Penhaligon's use of their display walls are quite simple yet interesting, using lighting and many different ways of placement to display their fragrances to its concept.