ANVYR
For this project, I was tasked to create a brand based on a direction that I had previously drafted up with my group for a consignment store. The direction was to interpret communities in a different light and Anvyr focused on the blacksmithing community.
Module:
Year:
Studio Project 2
2024
BRAND CONCEPT
The story of the brand comes from blacksmiths where I was inspired by their crafts and process where they take imperfect metals to produce something of value. The brand was conceptualized to communicate the work of the community to more people by interpreting them through metal accessories and jewelery.
The name comes from the word anvil which is an essential tool used by blacksmiths. This name demonstrates ANVYR's heritage to the blacksmiths and the strength and solidarity of our products. The logo encapsulates the rugged nature where we want to showcase our imperfect designs of our accessories.
CONSUMER ANALYSIS
MARKET ANALYSIS
I also had to research for competing brands and conduct brand positioning to see where Anvyr stands in the market and how we stand out to consumers.
