Louis Vuitton "A Walk in The Park"
Module:
Retail Design
For this project, I had to research into the a pop up store done by a brand and identify how the store's layout and concept relates to the merchandise it is promoting. I then have to analyze the unique touchpoints and features they have and improve on it. The brand and pop up store that I have chosen is Louis Vuitton's "A Walk in The Park", collaboration with Virgil Abloh.
Year:
2023
RESEARCH
I first researched into the pop up store and what was being featured or done in each location. This gave me more insight into what the pop up store was about and how i can start to conceptualize my own.
CONCEPT OF THE POP UP STORE
Louis Vuitton's "A Walk in the Park" was inspired by Virgil Abloh's work with the company. It was to pay tribute to his time and contribution to them and also the fashion industry. Virgil also wanted his work to be connected with his customers and believed that they should be able to experience his work in person. The "Park" is an expression of the interconnection that exists between Virgil and his community.
For this pop-up store, I improved on Louis Vuitton's store elements that they lacked such as adding more of Virgil's contributions and work. This store is inspired by his values of inclusivity. I wanted to convey this values by bringing street culture to high fashion.
MOODBOARD
MATERIAL BOARD
FLOOR PLAN
The store will be designed in a freeform layout where customers can slowly browse around the place. It also makes the place less overwhelming with the many merchandise that will be showcased. Then space would be 10m x 5m wide according to the measurements that I was given.
